It’s time to put the ‘marketing’ back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:
Develop strategies and tactics that will make you a better email marketer
Craft email messages that your customers will love and act on
Achieve your goals by using ‘Helpful Marketing’
Apply a scientific method to testing and marketing to reduce waste and learn what works
Second Edition
The eagerly anticipated second edition includes new case studies, updated statistics, and more insights to keep you ahead of the curve.
ebook and paperback options for Holistic Email Marketing’s second edition, out now!
Where to get a copy?
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“This is by far the best book that I've read on email marketing after Email Marketing Rules by Chad! Reading it for the 2nd time and every time I learn something new... Thanks for this 🙌”
Mohsin Farooqui
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“I’ve long admired how someone with such a tenure in the industry can find new and compelling ways to improve on the practices handed down for decades, and this book is full of new ideas and approaches for marketers to adopt.”
David Baker
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“Every chapter is actionable, inspiring a new thought process, ready to guide marketers on a much-needed holistic customer journey.”
Lea Palomba
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“Over and over again, digital marketers have turned to Kath because of her leadership, ideas and ground-breaking strategies and now, with Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers, marketers can learn from real world examples and enact the advice from an industry pro. From speaker, columnist, contributor and now author, Kath’s contribution to this space and the people in it is unmatched.”
Ryan Phelan
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"I just picked up your book, and while I am still mid-read, I just wanted to drop a note and say thank you for focusing a lot of your content on strategy first, technology later. So many of us (me included) have stepped on technology land mines that have taken up far too much time and effort for debatable return. ... I appreciate your fresh and seasoned perspective on getting back to marketing basics as the foundation to build solutions."
Jared Chase
